web3 marketing

Engage and grow your crypto, blockchain, and AI brand with communication, PR, and media experts

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About Laura

With over 10 years of experience in marketing, communication, and public relations, Laura specializes in cryptocurrency, Web3, and AI. She is a builder of strategies and networks, with a deep understanding of the industry, who develops long-term roadmaps as well as rapid, impactful marketing activations.

Highlights

+100k Acquisition database

Owner of an acquisition database of over 100,000 crypto enthusiasts—retail users, developers, and investors— driving swift campaign launches exceeding industry benchmarks

Successful Product Launch

Rebranding Ethereum Foundation's website by hiring a dedicated team, managing the entire project lifecycle, and executing a successful launch campaign, with over 10,000 users at launch

Working with web3 industry leaders

Partnerships with top-tier leaders such as ConsenSys, Arbitrum, zkSync, Tether, MetaMask, Solana, and others. Narrative and timeline alignment along broader communication campaigns

Services

Communication assets

Communication Strategy

YOUR VOICE

Content strategy: narrative building and content roadmap design and execution with paid, earned, owned, and shared media (PR, articles, short formats).

Content creation: tailored messaging for diverse outreach, building the brand's voice, and teaming with engineering, business, and leadership/C-level fostering thought leadership.

Media presence

PR & Media Relations

VISIBILITY

PR management: press release creation and strategy design. PR organic distribution, media deals, and budget allocation for paid media.

Media Relations: partnerships management, engaging with reporters, PR agencies, KOLs, and traditional media. Partnerships and campaign agreements with industry leaders.

Distribution

Social channels

COMMUNITY

Content execution: distribution across coordinated social media channels, strategizing across diverse narratives including educational, sponsored, product, business, and community-related content.

Content creation: short and medium format copywriting. Community management. Collaboration with developer relations, engineering, and business development to optimize value and engagement.

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